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Showing posts from July, 2017

Training in The New Age

Since social media has almost become a requirement for how businesses operate, this has changed how they are trained, as well. Every day new things are being created and discovered. With that being said, it is important that companies stay caught up to date on new trends and new materials, otherwise, they will get left behind. According to Edwards, (2014) " Social Media 2006 is far different from the Social Media of 2014 and businesses of all sizes are taking notice.  Social media has allowed us to stay connected with friends and relatives who we previously had a hard time keeping up with. We can now connect with anyone anywhere. Businesses are taking advantage of this and are now going directly to their target market, interacting and building relationships with those individuals." I think it was very hard to for some people to let go of social media 2006, myself included. It seemed as if social media was just a way to keep in touch with friends and family but now it has ...

At The Office, On The Go, At Home

In previous years communicators have always had to work from the office.  All of their tools and things they need to do their job was only located at the office. This would include emails and other essential tools needed. As technology progressed this enabled communicators to work outside of the office. According to Pack, (2017) " If you’re debating whether it’s worth lugging around an extra five or six pounds for a day of running around town for meetings—the answer is no. Leave the computer behind and download these five mobile apps to help you stay connected, productive, and sane, no matter where you are." It seems as if there is an app for everything nowadays. Pack mentions Dropbox as being a great app to "access your files while you're on the go." Before, communicators would have to wait until they went into the office to do their work. For example, if someone working Monday-Friday 9:00PM - 5:00PM and then they went home for the evening and realize...

Businesses Transition to Social Media

Technology has grown to be part of our daily lives. We have evolved to be a society that is surrounded by technology. Everywhere you look, people are on their smartphones and can't seem to put them down. According to Kay, (2013) " The simple view of the shift from device-centric to user-centric computing goes like this: when all we had was one device — a PC, first to do our work and later to connect to the Internet — we adapted to the device." I think since people are so addicted to their phones and social media, businesses decided that they should follow the crowd and put their advertisements where the people already are, which is social media. Instead of trying to get them people to come to them, this makes more sense. This has changed been a game changer for businesses. Before, companies would try to bring in their audience to them. They would have to try and change the direction of the target audience to get them to look their way. Now, they are where the au...