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Training in The New Age

Since social media has almost become a requirement for how businesses operate, this has changed how they are trained, as well. Every day new things are being created and discovered. With that being said, it is important that companies stay caught up to date on new trends and new materials, otherwise, they will get left behind.

According to Edwards, (2014) "Social Media 2006 is far different from the Social Media of 2014 and businesses of all sizes are taking notice. Social media has allowed us to stay connected with friends and relatives who we previously had a hard time keeping up with. We can now connect with anyone anywhere. Businesses are taking advantage of this and are now going directly to their target market, interacting and building relationships with those individuals."

 I think it was very hard to for some people to let go of social media 2006, myself included. It seemed as if social media was just a way to keep in touch with friends and family but now it has an approached that is much more business directed.


According to Meister, (2012) "Social media training is quickly becoming mandatory for an ever-growing range of companies."  As society as transitioned into a digital world, businesses have followed and it is almost impossible for a company to survive without social media.

Part of the upcoming changes are going to be affiliated with social media. Since technology is growing and transitioning so rapidly, the training is probably going to be more intense and change frequently. As technology as progresses, generally speaking, our attention spans have gotten shorter and shorter. That wasn't something that just happened. It happened gradually with the growth of technology. As technology changes, we change. Of course, this could change again amongst many other things. It is important for communicators to keep up to date with the latest trends and to know the types of content and such that will keep the audience's attention.




Edwards, Mandy. (2014, September 12). Why Social Media is a Requirement and How Small Businesses Can Effectively Use It. Retrieved from https://memarketingservices.com/social-media-requirement-small-businesses-can-effectively-use/

Meister, Jeanne. (2012, October 31). The Future of Work. Retrieved from https://www.forbes.com/sites/jeannemeister/2012/10/31/the-future-of-work-why-social-media-training-is-mandatory/#4b9d2aa66b4f



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