Technology has grown to be part of our daily lives. We have evolved to be a society that is surrounded by technology. Everywhere you look, people are on their smartphones and can't seem to put them down.
According to Kay, (2013) "The simple view of the shift from device-centric to user-centric computing goes like this: when all we had was one device — a PC, first to do our work and later to connect to the Internet — we adapted to the device."
I think since people are so addicted to their phones and social media, businesses decided that they should follow the crowd and put their advertisements where the people already are, which is social media. Instead of trying to get them people to come to them, this makes more sense. This has changed been a game changer for businesses.
Before, companies would try to bring in their audience to them. They would have to try and change the direction of the target audience to get them to look their way. Now, they are where the audience is so they have to just try to get their attention.
According to Facebook, (2017) "A Custom Audience from a customer list is a type of audience you can create made up of your existing customers. You can target ads to the audience you've created on Facebook, Instagram, and Audience Network."
I have utilized Facebook advertisements myself for my own personal business page and it is an interesting concept. It actually targets specific people and you get to choose the audience based upon likes and interests. It is very specific. Their history of activity online is how this is identified.
I would imagine there was probably a period of transition to adjust their mentality. Initially, they would have to do lots of experimenting to see what works and what doesn't. But this helps tremendously and makes a huge difference than just targeting random people and it be hit or miss. This also probably varies depending on the industry. Different things will work for different industries and different companies. Once you find the type of customers you attract, this method should make marketing much easier.
According to Kay, (2013) "The simple view of the shift from device-centric to user-centric computing goes like this: when all we had was one device — a PC, first to do our work and later to connect to the Internet — we adapted to the device."
I think since people are so addicted to their phones and social media, businesses decided that they should follow the crowd and put their advertisements where the people already are, which is social media. Instead of trying to get them people to come to them, this makes more sense. This has changed been a game changer for businesses.
Before, companies would try to bring in their audience to them. They would have to try and change the direction of the target audience to get them to look their way. Now, they are where the audience is so they have to just try to get their attention.
According to Facebook, (2017) "A Custom Audience from a customer list is a type of audience you can create made up of your existing customers. You can target ads to the audience you've created on Facebook, Instagram, and Audience Network."
I have utilized Facebook advertisements myself for my own personal business page and it is an interesting concept. It actually targets specific people and you get to choose the audience based upon likes and interests. It is very specific. Their history of activity online is how this is identified.
I would imagine there was probably a period of transition to adjust their mentality. Initially, they would have to do lots of experimenting to see what works and what doesn't. But this helps tremendously and makes a huge difference than just targeting random people and it be hit or miss. This also probably varies depending on the industry. Different things will work for different industries and different companies. Once you find the type of customers you attract, this method should make marketing much easier.
Kay, Roger. (2013, January 4). Surrounded by Devices, We Inhabit a World of Increasing User-Centricity. Retrieved from https://www.forbes.com/sites/rogerkay/2013/01/04/surrounded-by-devices-we-inhabit-a-world-of-increasing-user-centricity/#2481fec464ba
Facebook (2017). About Custom Audiences from customer lists. Retrieved from https://www.facebook.com/business/help/341425252616329
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