Skip to main content

Twitter and Hashtags

     
     As a society, our expectations have changed for how we consume the media. Social media has become a huge source for news consumption. Since social media as become so popular, all of the major news companies have their own social media pages.  According to Desjardins, (2016) “For the most part, legacy print media stalwarts are dying a death by a thousand cuts.” 


     News companies are reverting to digital technology as their main source of communication. Twitter is one of those widely used platforms that numerous people get their news from. According to Barthel and Shearer (2015) “ One way to study Twitter is to look at tweets, which allows us to say, for instance, that 86% of the Twitter conversation using the hashtag #Ferguson was, in fact, related to the events in Ferguson, Missouri, or to say that the Twitter conversation about Greek Prime Minister Alexis Tsipras was largely negative after he agreed to a new bailout deal for Greece in July.” 
Our expectations have changed because it is so easy to access the information we want within just a few clicks or the touch of a finger. Hashtags have become a very popular way for people to find the content they are look for right away on Twitter.  All you have to do is type in “#” and whatever keyword you are searching for and it will populate all of the tweets with that word or phrase.



Desjardins, Jeff (2016, November 7) Business Insider. The New York Times is a good example of old-school media making the successful transition to digital. Retrieved from http://www.businessinsider.com/new-york-times-example-old-school-media-making-transition-to-digital-2016-11

Barthel, Michael; Shearer, Elisa (2015, August 19) Pew Research. How do Americans use Twitter for news? Retrieved from http://www.pewresearch.org/fact-tank/2015/08/19/how-do-americans-use-twitter-for-news

Comments

Post a Comment

Popular posts from this blog

Impatience

      We live in a world where we want everything to happen now. We don’t want to wait for things. We don’t want to anticipate finding something out. We want the answers immediately. It appears as if we have technology to blame for that. According to Mening, (2016) “ In a recent study of 2,112 people,   Microsoft found that we've progressively suffered from a decline in attention span. The study found that we now have an average attention span of eight seconds, compared to an attention span of 12 seconds in the year 2000. More shocking, perhaps, is the findings of a similar study by Jampp that  found that  our attention span decreases by 88 percent every year. If this persists, it won't take long before the human race is barely able to focus.”      With the progression of technology, generally speaking, it is making society become more and more impatient. With the being said, we want everything ‘right now.’ We don’t wa...
Post a Comment
Read more

Businesses Transition to Social Media

Technology has grown to be part of our daily lives. We have evolved to be a society that is surrounded by technology. Everywhere you look, people are on their smartphones and can't seem to put them down. According to Kay, (2013) " The simple view of the shift from device-centric to user-centric computing goes like this: when all we had was one device — a PC, first to do our work and later to connect to the Internet — we adapted to the device." I think since people are so addicted to their phones and social media, businesses decided that they should follow the crowd and put their advertisements where the people already are, which is social media. Instead of trying to get them people to come to them, this makes more sense. This has changed been a game changer for businesses. Before, companies would try to bring in their audience to them. They would have to try and change the direction of the target audience to get them to look their way. Now, they are where the au...
Post a Comment
Read more

Training in The New Age

Since social media has almost become a requirement for how businesses operate, this has changed how they are trained, as well. Every day new things are being created and discovered. With that being said, it is important that companies stay caught up to date on new trends and new materials, otherwise, they will get left behind. According to Edwards, (2014) " Social Media 2006 is far different from the Social Media of 2014 and businesses of all sizes are taking notice.  Social media has allowed us to stay connected with friends and relatives who we previously had a hard time keeping up with. We can now connect with anyone anywhere. Businesses are taking advantage of this and are now going directly to their target market, interacting and building relationships with those individuals." I think it was very hard to for some people to let go of social media 2006, myself included. It seemed as if social media was just a way to keep in touch with friends and family but now it has ...
Post a Comment
Read more