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Accuracy on Social Media

Since we live in a society where we want everything now and we basically have the ability to access everything now, there is one other important detail that goes along with that. We also expect and assume that the information we access immediately is accurate. According to Harris (2015) “ The public should expect accurate online information, yet too often news stories, PR materials and other information are inaccurate.” We expect the content that we find online to always be accurate, but unfortunately that is not always the case. We have to spend time researching and comparing articles to verify accuracy. We also have to consider the actual source that it came from. Often times, even if it is a major company we assume it to be accurate, but unfortunately that is not always the case. According to Mitchell, Gottfried, and Barthel, (2016) “Only about two-in-ten Americans (22%) trust the information they get from local news organizations a lot, whether online or offline, and 18% s...
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Twitter and Hashtags

           As a society, our expectations have changed for how we consume the media. Social media has become a huge source for news consumption. Since social media as become so popular, all of the major news companies have their own social media pages.   According to Desjardins, (2016) “ For the most part, legacy print media stalwarts are dying a death by a thousand cuts.”        News companies are reverting to digital technology as their main source of communication. Twitter is one of those widely used platforms that numerous people get their news from. According to Barthel and Shearer (2015) “ One way to study Twitter is to look at tweets, which allows us to say, for instance, that  86% of the Twitter conversation using the hashtag #Ferguson  was, in fact, related to the events in Ferguson, Missouri, or to say that the Twitter conversation about Greek Prime Minister Alexis Tsipras  was largely negative ...
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Impatience

      We live in a world where we want everything to happen now. We don’t want to wait for things. We don’t want to anticipate finding something out. We want the answers immediately. It appears as if we have technology to blame for that. According to Mening, (2016) “ In a recent study of 2,112 people,   Microsoft found that we've progressively suffered from a decline in attention span. The study found that we now have an average attention span of eight seconds, compared to an attention span of 12 seconds in the year 2000. More shocking, perhaps, is the findings of a similar study by Jampp that  found that  our attention span decreases by 88 percent every year. If this persists, it won't take long before the human race is barely able to focus.”      With the progression of technology, generally speaking, it is making society become more and more impatient. With the being said, we want everything ‘right now.’ We don’t wa...
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Training in The New Age

Since social media has almost become a requirement for how businesses operate, this has changed how they are trained, as well. Every day new things are being created and discovered. With that being said, it is important that companies stay caught up to date on new trends and new materials, otherwise, they will get left behind. According to Edwards, (2014) " Social Media 2006 is far different from the Social Media of 2014 and businesses of all sizes are taking notice.  Social media has allowed us to stay connected with friends and relatives who we previously had a hard time keeping up with. We can now connect with anyone anywhere. Businesses are taking advantage of this and are now going directly to their target market, interacting and building relationships with those individuals." I think it was very hard to for some people to let go of social media 2006, myself included. It seemed as if social media was just a way to keep in touch with friends and family but now it has ...
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At The Office, On The Go, At Home

In previous years communicators have always had to work from the office.  All of their tools and things they need to do their job was only located at the office. This would include emails and other essential tools needed. As technology progressed this enabled communicators to work outside of the office. According to Pack, (2017) " If you’re debating whether it’s worth lugging around an extra five or six pounds for a day of running around town for meetings—the answer is no. Leave the computer behind and download these five mobile apps to help you stay connected, productive, and sane, no matter where you are." It seems as if there is an app for everything nowadays. Pack mentions Dropbox as being a great app to "access your files while you're on the go." Before, communicators would have to wait until they went into the office to do their work. For example, if someone working Monday-Friday 9:00PM - 5:00PM and then they went home for the evening and realize...
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Businesses Transition to Social Media

Technology has grown to be part of our daily lives. We have evolved to be a society that is surrounded by technology. Everywhere you look, people are on their smartphones and can't seem to put them down. According to Kay, (2013) " The simple view of the shift from device-centric to user-centric computing goes like this: when all we had was one device — a PC, first to do our work and later to connect to the Internet — we adapted to the device." I think since people are so addicted to their phones and social media, businesses decided that they should follow the crowd and put their advertisements where the people already are, which is social media. Instead of trying to get them people to come to them, this makes more sense. This has changed been a game changer for businesses. Before, companies would try to bring in their audience to them. They would have to try and change the direction of the target audience to get them to look their way. Now, they are where the au...
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